TxANA works to promote the interests of the nearly 5,000 Certified Registered Nurse Anesthetists (CRNAs) here in Texas. Working with our friends at JWH Communications, CD Austin was asked to create an original explainer video to build awareness of the CRNA profession. We created the artwork and produced the soundtrack in-house, and Lindsey Chastain worked her motion magic to bring these ideas to life.
Our work won “Best Marketing Campaign” at 2018’s annual nationwide nurse anesthetists convention (AANA).
The characters we created have been well-received and have made appearances in a number of additional pieces since the video was released.